Madebysonder, A simple 4-stage audience-first approach
We are a strong diverse team with experts in digital marketing, content strategy, journalism, design, voice experiences, video and web development.
Throughout every project, at every stage, we collaborate with you. Our teams combine their skill and passion for effective content with your knowledge to create something that is truly special.
Love Your Audience. We start with research, by finding out just what makes your potential audience tick.
Next comes the Strategy. We’ve developed a unique Content Strategy Framework that includes:
Using the Framework to guide us, we begin Content Creation. Our content creators and journalists will find the perfect stories and tell them through videos, audio, words, pictures, livestreams and animation.
We distribute the content across paid and owned channels, ensuring effective targeting of the relevant audiences.
Then it’s to time to Measure the Results. And learning, adapting, updating and improving to get better and better outcomes for our clients. Not forgetting honing the experience for the audience.
Don’t just read about it: watch it, enjoy it, discover what we’ve done for other brands.