10 rules to live by from the great and the good in creativeland
At FITCx 17 in Amsterdam I was inspired by so many great minds in Future, Innovation, Tech and Creativity – it’s made me reflect on how creating the right creative space will achieve great things. This is how you do it:
- Look beyond the horizon – identify where the interesting stuff is happening
- Experiment, experiment, experiment. The techniques you discover can lead to bigger things
- Create a vision of the future for yourself, your team, your stakeholders, your clients
- Get under the skin of requirements. Challenge the brief. It’s your job to ask ‘why?’ and ‘what if?’
- Agree a plan and believe in it
- You need exploration and time to think to produce the best results (everyone has to invest in the approach, so educate and prove that the process will produce great results)
- Prototype, test, iterate and improve (high fidelity prototypes work best). Learn on the fly
- Check and evaluate your plan to make sure the vision is being followed
- When you’re working your face off, it’s really the time to pause, and work out how to work smart…
- …which includes always setting time aside to play in the studio. Keep the core crew happy and you will deliver.
