Sonder

Research, MADEBYSONDER

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Seeking out what makes them tick

Love, it’s a big word. It’s a big responsibility. Love is a many-splendoured thing… and so is your audience.

We’re not here to shower them with flowers, we are passionate about becoming seriously involved with them. We want to know what makes them tick, what makes them live and breathe. What they love about your brand, what they love about themselves and what they love about the world around them.

Why you ask? Because the audience’s attention is limited. They will only engage with content that aligns to their interests and passions. Content that they love and expresses their lifestyle. All this love helps build long term relationships with current and future customers.

We communicate differently to different audiences. We all do. Every audience is different and so is every conversation, every approach.

Our research takes on many forms but to really get to know someone talking is key. And our teams love to talk. They love to learn. They want to know about people. They want to know about your audience. And when we know enough, when we know them inside and out, we can give you and them something that will be truly loved in return.

 

Sharing content is today’s word of mouth. Engaging one person leads to a whole new audience

Plugged in but never tuned out –  great content will make your audience tick

Is your audience always on the move? Even in a busy crowd they’ll be reached with absorbing content