CELEBRATING A BRAND HISTORY
Triumph Motorcycles have been pioneers in the British bike scene for more than a century. From appearing in iconic movie scenes to Moto GP, it’s a brand that’s stood the test of time. For their 120th anniversary, they asked us to deliver a campaign that explored a bespoke ident, a series of videos and a collection of flexible market resources for events and dealers across the globe.
The challenge in developing an on-brand ident was to maintain the simplicity and precise nature of Triumph’s current branding, while injecting an understated nod to the anniversary.
FORGING AN IDENTITY
The identity needed to work across various marketing materials but never detract from the hero strapline. The end result was a clean mark that could rescale easily and work effectively in everything from an animation to a polo shirt design.
Sonder made sure that our audience was considered along every step of the way, and their attention to detail was second to none.